Thursday, April 28, 2011

Cow Maintenance Charges


The New York Times' Frugal Traveler recently wrote about the fees and surcharges that are typical of airlines, hotels, and car rental companies. I've always felt that some industries get away with deceptive tactics while other industries, like the toy industry where I have worked for many years, behave far more ethically despite the criticism we receive.

The Frugal Traveler sums it up best by pointing out that
Link
The confusion begins on the rental car Web sites, where most companies start out giving you a base rate that is rendered utterly useless by a random assortment of “concession fees” and “facilities charges” and “bus cost recovery fees” (not to mention taxes). It’s as if the price tag on a carton of milk covered the liquid alone, with refrigeration cost, cow maintenance charges and expiration-date ink-recuperation fees added at check-out. (emphasis mine)
Read the full article here.





Monday, April 18, 2011

How to Eat Breakfast Cereal


I think it's great to come up with distinct positioning for any product, but sometimes it can be a little out there. Does your breakfast cereal "meal replacement" come with directions for use?

The product is delicious, by the way.