Welcome to the Neighbourhood, Target

Target's imminent move to Canada has been getting a lot of publicity after years of speculation that they would be moving north. Today, they announced their first 105 locations. Located in all ten provinces, two of the stores are close to my house and I look forward to shopping there. As a marketer, I'm even more excited about Target's arrival in Canada. Having developed merchandising programs for Target's US stores with several toy and stationery companies, I'm looking forward to working with my Canadian clients to help them understand how Target works and help them grow their sales.

In today's Financial Post, Target Canada President Tony Fisher talked a little about what we can expect.

Somebody Lives in My Office

I recently stumbled upon a website called Toronto Standard that did a nice feature on the toy industry in Toronto. I'm fortunate to have worked with all the Toronto companies mentioned in the article, including Irwin Toy, whose old building is now called The Toy Factory Lofts. I wonder who lives in my third floor office.

If you'd like to know more about Toronto's thriving toy industry, read the pleasant and informative article here.