The National Post reports that
Children are far more likely to pick a healthier fast-food meal when promotional toys are offered only with those menu options and not with less nutritional fare like burgers, fries and a pop, a study has found.
Read the full article here, including the suggestions that legislation be enacted that would give kids toys only with
healthy kids' meals and McDonald's Canada's thoughtful response.
In a statement, McDonald’s Canada said it is “proud of our Happy Meal program. The toy is a fun and engaging part of the Happy Meal experience for kids and parents alike, and we have no plans to change it.”
Disturbingly, it seems like it took a full year for this study, conducted by the University of Waterloo, to be published. I would be embarassed telling my clients that it would take a year to publish survey results. Maybe there's more to this than what has been reported.
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