Marketing Monday: Print ad simplicity, Print ad confusion

This week, I'm calling out two print ads, one for its simplicity and one for the confusion (deceit?) that it conveys.

First, the good:

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This ad from Modern Dog Magazine speaks for itself, does a great job of communicating features and benefits, and throws in a little humor too.


Now, the bad:

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This ad is typically of the types of information provided by many Canadian retailers. Even though the metric system has been in place in Canada since the 1970s, this retailer uses three different systems of measurement for the same class of products. Don't know if they're deliberately making it confusing or if they're just lazy. Is it just me, or is it difficult to compare the value you get with each of these products?