Today's Globe and Mail reports that a Washington-based "consumer advocacy" group is threatening to file a lawsuit against McDonald's, charging that the fast food chain ‘unfairly and deceptively' markets toys to children through its Happy Meals.
As far as I'm concerned, there's nothing unfair or deceptive about McDonald's approach to marketing to kids.
Kids are bombarded with all types of messages from an early age, and with technological advances, the frequency and sophistication of these message is growing enormously and quickly. Early in my career, I learned to trust the judgment of parents in making decisions about the media their kids consume and the products they use. While there are no doubt some parents who don't always make the best decisions for themselves or their kids, we're fortunate to live in a society where governments, courts, and lawyers aren't usually making decisions for us.
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