Wednesday, March 23, 2011

Green Beans vs. Garbanzos

Here's a follow up to a post I wrote last fall about Walmart's private label packaging for their Great Value house brand, suggesting that Walmart ought to give a little more thought to how they approach packaging for their Great Value brand before someone makes their morning pancakes with furniture polish. This photo exemplified the issue.



It turns out that Walmart agrees, as newmarketbuilders' Carol Spieckerman writes:





Walmart’s new quest for color isn’t just about store shelf navigation—they’re now thinking about how products look in shoppers’ pantry shelves. It stands to reason that if you’re buying more Great Value than ever, telling your green beans from your garbanzos would become problematic as the sea of white stacked up on your shelves!



No comments:

Post a Comment