I love this ad!
click to enlarge
Showing posts with label print ads. Show all posts
Showing posts with label print ads. Show all posts
Monday, November 21, 2011
Tuesday, September 20, 2011
Safe Toys - Easier When You Own the Lab
Beyond my work in marketing, licensing,and product development in toys for kids, I have spent a great deal of time working on toys for dogs during the last few years. This ad, which I found in a consumer publication for dog owners, raised a perplexing question.
How could it be cost effective for a specialty pet toy company to put all their items through the rigorous testing that's required of children's toys? Smaller toy companies often struggle to cost effectively test their products for small parts, heavy metals, and phtalates, and the tests are required by many governments as well as large retailers.
After doing a little digging on Google and LinkedIn, I learned that the owners of the pet toy company are in the product testing business. Unlike Mattel, a toy manufacturing company that tests its own toys, this seems to be the case of a toy testing company that's gone into manufacturing, a great way to vertically integrate and grow a business.
For Safe Made Pet Products, it's a clever and unique position in a crowded marketplace. In the pet toy business, just like in kids' toys, product is king, and while I've only seen Safe Made's toys on their website, they do appear to be pretty good products.
How could it be cost effective for a specialty pet toy company to put all their items through the rigorous testing that's required of children's toys? Smaller toy companies often struggle to cost effectively test their products for small parts, heavy metals, and phtalates, and the tests are required by many governments as well as large retailers.
After doing a little digging on Google and LinkedIn, I learned that the owners of the pet toy company are in the product testing business. Unlike Mattel, a toy manufacturing company that tests its own toys, this seems to be the case of a toy testing company that's gone into manufacturing, a great way to vertically integrate and grow a business.
For Safe Made Pet Products, it's a clever and unique position in a crowded marketplace. In the pet toy business, just like in kids' toys, product is king, and while I've only seen Safe Made's toys on their website, they do appear to be pretty good products.
Monday, May 31, 2010
Marketing Monday: Print ad simplicity, Print ad confusion
This week, I'm calling out two print ads, one for its simplicity and one for the confusion (deceit?) that it conveys.
click to enlarge
This ad from Modern Dog Magazine speaks for itself, does a great job of communicating features and benefits, and throws in a little humor too.
Now, the bad:
click to enlarge
This ad is typically of the types of information provided by many Canadian retailers. Even though the metric system has been in place in Canada since the 1970s, this retailer uses three different systems of measurement for the same class of products. Don't know if they're deliberately making it confusing or if they're just lazy. Is it just me, or is it difficult to compare the value you get with each of these products?
First, the good:
click to enlargeThis ad from Modern Dog Magazine speaks for itself, does a great job of communicating features and benefits, and throws in a little humor too.
Now, the bad:
click to enlargeThis ad is typically of the types of information provided by many Canadian retailers. Even though the metric system has been in place in Canada since the 1970s, this retailer uses three different systems of measurement for the same class of products. Don't know if they're deliberately making it confusing or if they're just lazy. Is it just me, or is it difficult to compare the value you get with each of these products?
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