MediaPost New's Marketing Daily website has an article today about Mattel's and Hasbro's Q1 performance. While the article isn't particularly interesting, the opening line is outstanding: "It looks like parents all over the world are relaxing back into their role as chief amusement officers".
With the proliferation of positions with titles like Chief Marketing Officer, Chief Technology Officer, etc., I love the "Chief Amusement Officer" title that accurately reflects the role of parents in their kids' lives.
Posts
No comments:
Post a Comment