Toy Tuesday: Lifesize Mousetrap

This is very cool! According to the designers,

The Life Size Mousetrap is the classic board game miniature turned into a life-size spectacle! "A colorful assemblage of kinetic sculptures fantastically handcrafted into a giant 25 TON Rube-Gold-berg machine!"

It's traveling to Detroit, Austin, New York, and Austin this year.

I don't suspect that Hasbro, as owner of the real Mousetrap game, has any involvement in this, but it's sure to generate memories of a great classic game and elicit incremental sales.

More photos and info here.

Toy Tuesday: Chief Amusement Officers

MediaPost New's Marketing Daily website has an article today about Mattel's and Hasbro's Q1 performance. While the article isn't particularly interesting, the opening line is outstanding: "It looks like parents all over the world are relaxing back into their role as chief amusement officers".

With the proliferation of positions with titles like Chief Marketing Officer, Chief Technology Officer, etc., I love the "Chief Amusement Officer" title that accurately reflects the role of parents in their kids' lives.