Loblaws' new approach to promoting their baked good as being made with grains is either brilliant or ridiculous, depending on your point of view. We all know that all baked goods are made with grains. Careful choice of words in their flyer copy has Loblaws' new "Go with the Grains" slogan supported by the claim that their products contain "wholesome grains," potentially confusing consumers with truly beneficial whole grains.
For many years I've been an admirer or Loblaws' approach to marketing, particularly with their no name and Presidents Choice house brands. Now, however, I'm a little suspicious of their claims, and their credibility is diminished in my eyes.
What do you think?
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