Marketing Monday: Fair Skin & Facebook

Unfamiliar with cultural norms among men in India, I'm holding back judgment on the value of Unilever's "Vaseline for Men" skin whitening products. I will, however, applaud Unilever's clever marketing campaign, which includes this TV commercial (it's in Hindi -- I don't understand the words).

There's even a Facebook app that takes your current profile picture on Facebook and automatically lightens the skin color of the face in the picture.

click to enlarge