Monday, July 26, 2010

Marketing Monday: Regulation or Responsible Parenting?


The US government is to be commended for trying to improve the lives of its citizens, but with all the things they could do to make the country a better place, it hardly seems that regulating advertising on sugary cereals ought to be a high priority.

This weekend, the New York Times reported that the US government is stalled in its push to limit food ads aimed at children.

Government regulation shouldn't be the way to promote responsible choices by parents and kids.

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