Marketing Monday: Microsoft Recreates Online Scam

Just came across this very clever video from Microsoft, where they show how easily some people can share their personal information online, created a fake bank in the Manhattan area that worked just like any other online phishing scam.

Unsuspecting customers handed over their credit card numbers, SSNs, ATM Pin numbers and even their hair samples for DNA tests to the “fake” bank authorities.

Microsoft followed up with with another scam, an “inheritance store” that works like those Nigerian email promising millions of dollars in inheritance.

Their points about online security are compelling, and they try to tie it all to Internet Explorer 8. While Microsoft's story is strong and entertaining, the connection to IE8 eludes me. Still, it's fun to watch.