Toy Tuesday: Which brand is most valuable?

I'm posting this entry from Los Angeles, home of the recent LA Auto Show, where this photo was taken featuring the Hot Wheels logo behind a Chevrolet Camaro. When I was responsible for marketing toy vehicle brands (Hot Wheels at Mattel, Matchbox at Tyco), we relied on the cachet of the Chevrolet Camaro brand to sell our mini vehicles. It looks like the tables have turned, with General Motors now relying on the Hot Wheels toy brand to sell their real cars.