Backwards licensing?

Camaro die-cast cars were always top sellers when I managed the Hot Wheels brand at Mattel and the Matchbox brand at Tyco.  As toy companies, we paid royalties to General Motors for the use of the Camaro trademark and were always excited when new models were released.  In an unusual twist, it’s now working the other way as License Magazine reports that “Chevrolet and Mattel have teamed up to bring the Hot Wheels brand to life with the new Camaro Hot Wheels Edition car, the first full-size Hot Wheels car ever to be offered for sale.”

Coincidentally, I appeared with the Matchbox design team on an episode of the PBS series "Reading Rainbow," where I used a Chevrolet Camaro to demonstrate how we used the concept of scale to make mini vehicle replicas of real cars.  Here's an image from the episode.  If you really want to see the episode, you can search YouTube.

The Hot Wheels license on a Camaro is a great idea!  Kudos to GM and Mattel.