Marketing Monday: 20 Best Logos

Developing an effective logo is always challenging. The first step is a good brief to the designer. The brief should identify the target audience and should include communication objectives based on positioning for the brand, product, company, or service that the logo will represent. If positioning isn't well defined, it will be very difficult to create a great logo. Another important factor is choosing the right designer, who will need to consider how the logo will be used (large or small, print, online, broadcast, etc.). All these criteria are key factors to success in logo development.

I recently stumbled upon creativefan.com by Eric Shafer, who featured what he called the 20 best logos of 2009. These examples of logos he selected quickly and emphatically communicate the essence of the companies and products they represent:



The other logos he selected are here.

In a similar vein, I worked on a logo for Tyco Toys' Matchbox Action System, where our goal was to communicate that we had a complete system of connectable track for Matchbox vehicles and playsets:With coherent positioning, a good brief, and a little creativity, it's possible to design a compelling logo that meets your business objectives.