Toy Tuesday: Cereal Maker Learns from Toy Co.

Some of the best (and some of the worst) marketers I've worked with in the toy industry come from the world of consumer packaged goods.

Those who adapt to the faster pace and creative nature of the toy industry are often hugely successful. It's interesting and gratifying to read in February's Strategy Magazine that "Recent team trips to Spin Master Toys and Microsoft [from General Mills Canada marketers] have focused on building a culture of innovation and inspiring staff. Yes, big consumer packaged good companies can learn something from entrepreneurial toy companies. I have worked extensively with Spin Master and agree that their admirable culture of innovation is definitely something worthwhile for others to learn about.

I'm off to New York tomorrow for Kidscreen Summit and Toy Fair. Looking forward to reconnecting with industry colleagues and friends.